구글주식떡상 <- 오픈AI의 존재가 구글 해체를 막았다.

The court well recognizes What eschewing a payment ban may mean for competition
Due to Google’ s massive financial advantage and its superior monetization distributors will be
incentivized to stick with Google because it can pay more. thus leaving in place the very forces
that “effectively [have made] the ecosystem exceptionally resist[ant] to change
Google. F
3d at 145 (quoting Liab Tr. at 3796:8-3798:22 (Ramaswamy))
Continuing payments also could
blunt the cffectiveness of the remedies imposed.
Rem
Tr. at 2179:10-2181:10 (Chipty)
(explaining that allowing Google to continue paying for defaults would maintain the “status
even when coupled with an injunction
its unlawful conduct).
Still. the court thinks
allowing Google to continue making payments is more palatable now
than when the
liability phase concluded
Then:
venture
in “Internet search” was
considered Silicon Valley’ s “biggest no fly zone.
Liab. Tr.
at 3512:5-7 (Nadella): see also
Google. 747 F.
3d at 43 T 56. Today: established technology companies are making and
start-ups are receiving: hundreds of billions of dollars in capital to develop GenAI products that
pose a threat to the primacy of traditional intemnet
FOF
56-66 (describing competition
13 Consumer surplus is “the difference between the
ofa
and what consumers would be
‘willing to pay for
that
Nat [ Rural Telecom Ass ‘nvFCC 988 F2d 174 182(DC Cir 1993)
127
Case 1:20-CV-03010-APM
Document 1436
Filed 09/02/25
Page 132 of 230
in the space and carly impact on search products).
The money flowing into this space. and how
quickly it has anived is astonishing See; e.8,id
58.
These companies already are in
a better
position both financially and technologically to compete with Google than any traditional search
company has been in decades (except perhaps Microsoft)
also
are
moving towards
monetizing
On
commnercial queries
Id
66.
These new realities give the cout
that Google
will not simply outbid
competitors for distribution if superior products emerge.
It also weighs in
Supp:
Eg
quo”
against
funding
SupP:
scarch
은ood
Price
good
They
hope

정리하자면:
구글의 독점력은 여전히 크지만 오른시 같은 생성형 Al
기업의 부상과 막대한 투자 덕분에 구글이 처음으로 “실
질적 경쟁 위협” 올 받게 팀 > 법원이 굳이 지금 강제로
구글을 해체하거나 지급 금지틀 강행하지 않아도 시장 경
쟁이 알아서 작동할 수 있다는 논리에 무게가 실린 거예
요

알파넷 A
228.94 +17.59 (+8.3296)
228.94
200.00
D
Investingcon
175.00
월 ’25
월
’25
월
’25